{"id":2829,"date":"2020-06-10T16:52:43","date_gmt":"2020-06-10T19:52:43","guid":{"rendered":"http:\/\/exal.com.br\/blog\/comunicacao-na-prevencao-ao-coronavirus\/"},"modified":"2026-04-06T15:41:00","modified_gmt":"2026-04-06T18:41:00","slug":"comunicacao-na-prevencao-ao-coronavirus","status":"publish","type":"post","link":"https:\/\/pontoteste.com.br\/exal\/comunicacao-na-prevencao-ao-coronavirus\/","title":{"rendered":"Entenda a import\u00e2ncia da comunica\u00e7\u00e3o na preven\u00e7\u00e3o ao coronav\u00edrus"},"content":{"rendered":"<p>A Covid-19, doen\u00e7a causada pelo novo coronav\u00edrus que teve origem na China, se espalhou pelo mundo e chegou ao Brasil. Os meios de comunica\u00e7\u00e3o brasileiros, jornal, r\u00e1dio, TV e Internet alertam diariamente a import\u00e2ncia da preven\u00e7\u00e3o para evitar a contamina\u00e7\u00e3o.<\/p>\n<p>Por\u00e9m, ser\u00e1 que as empresas do pa\u00eds est\u00e3o contribuindo com a comunica\u00e7\u00e3o na preven\u00e7\u00e3o do coronav\u00edrus? Levando informa\u00e7\u00f5es de como se prevenir do v\u00edrus a seus colaboradores? Nesse contexto, \u00e9 importante a informa\u00e7\u00e3o nutra seu grupo, seja coerente, com embasamento em pesquisas e verdadeiras.<\/p>\n<p>Isso contribui para a n\u00e3o dissemina\u00e7\u00e3o de fake news, al\u00e9m de alertar seus funcion\u00e1rios para as not\u00edcias falsas que surgem em grupos de WhatsApp, Facebook etc. Al\u00e9m disso, a conscientiza\u00e7\u00e3o \u00e9 primordial para que a sua equipe saiba se cuidar.<\/p>\n<p>Para voc\u00ea que atua no ramo de <a href=\"https:\/\/pontoteste.com.br\/exal\/blog\/descubra-3-formas-de-promover-a-inovacao-no-rh\/\" target=\"_blank\" rel=\"noopener noreferrer\">RH<\/a>, elaboramos um artigo que vai auxiliar na abordagem deste assunto com seus colaboradores. Confira!<\/p>\n<h2>Divulgar informa\u00e7\u00f5es na internet o hub da empresa<\/h2>\n<p>Na internet existe uma ferramenta que garante acesso restrito aos funcion\u00e1rios da empresa. Atrav\u00e9s dela \u00e9 poss\u00edvel propagar informa\u00e7\u00f5es, informar sobre novas medidas que ser\u00e3o adotadas pela institui\u00e7\u00e3o, fornecer treinamento entre outros. Esta ferramenta utiliza um sistema de padroniza\u00e7\u00e3o, que lhe permite alcan\u00e7ar a todos colaboradores da empresa.&nbsp;<\/p>\n<h2>Fazer envio de newsletter aos colaboradores<\/h2>\n<p>A newsletter, que \u00e9 uma ferramenta cl\u00e1ssica do marketing para engajar seu p\u00fablico, pode ser uma aliada. Programe o envio de not\u00edcias sobre novos materiais, produtos ou servi\u00e7os que est\u00e3o dispon\u00edveis em suas plataformas.<\/p>\n<p>A ferramenta \u00e9 extremamente \u00fatil porque \u00e9 uma forma quase instant\u00e2nea de comunica\u00e7\u00e3o. Afinal, a cada dia surgem novos meios de preven\u00e7\u00e3o, formas de evitar a propaga\u00e7\u00e3o do v\u00edrus e estudos realizados sobre um ant\u00eddoto para o v\u00edrus. Por essa raz\u00e3o, uma boa ideia aqui \u00e9 elaborar uma esp\u00e9cie de boletim informativo semanal que discorra todas as informa\u00e7\u00f5es poss\u00edveis para sua equipe de <a href=\"https:\/\/pontoteste.com.br\/exal\/blog\/hora-do-cafe-importancia-da-pausa-no-trabalho\/\" target=\"_blank\" rel=\"noopener noreferrer\">trabalho<\/a>.<\/p>\n<h2>Utilizar as redes sociais<\/h2>\n<p>As redes sociais s\u00e3o uma forma da empresa estar mais pr\u00f3xima de seu p\u00fablico: s\u00e3o importantes ferramentas para a divulga\u00e7\u00e3o de sua marca, geram engajamento e, consequentemente, auxiliam no aumentos das vendas. Mas, al\u00e9m disso, as redes sociais tamb\u00e9m s\u00e3o um canal importante de informa\u00e7\u00e3o!<\/p>\n<p>Dessa forma, use-as n\u00e3o s\u00f3 para fins comerciais, mas tamb\u00e9m como fonte de informa\u00e7\u00e3o interna, garantindo que&nbsp;seus colaboradores estejam atentos \u00e0s not\u00edcias sobre o que acontece no Brasil e no mundo.<\/p>\n<h2>TV corporativa<\/h2>\n<p>A TV corporativa funciona como uma esp\u00e9cie de mural \u2014 por isso, deve ser fixada em pontos estrat\u00e9gicos, onde o fluxo de<a href=\"https:\/\/pontoteste.com.br\/exal\/blog\/como-o-endomarketing-pode-ajudar-a-empresa-e-os-funcionarios\/\" target=\"_blank\" rel=\"noopener noreferrer\"> funcion\u00e1rios<\/a> seja intenso. Se voc\u00ea conta com esse aparato, use-o a seu favor!<\/p>\n<p>Para chamar a aten\u00e7\u00e3o, a dica \u00e9 utilizar imagens acompanhadas de pequenos textos informativos, para que mesmo em um ambiente de trabalho \u2014 e durante o expediente \u2014 o colaborador consiga se manter bem informado.&nbsp;<\/p>\n<p>Em tempos de pandemia, as melhores ferramentas s\u00e3o a comunica\u00e7\u00e3o e a informa\u00e7\u00e3o. Como empresa, \u00e9 dever utilizar uma boa comunica\u00e7\u00e3o na preven\u00e7\u00e3o do coronav\u00edrus, de modo que eles se sintam, de alguma forma, acolhidos e seguros nesses tempos dif\u00edceis.<\/p>\n<p>Gostou do nosso artigo sobre a comunica\u00e7\u00e3o interna sobre a preven\u00e7\u00e3o ao coronav\u00edrus? Assine nossa newsletter para receber mais materiais como este.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Covid-19, doen\u00e7a causada pelo novo coronav\u00edrus que teve origem na China, se espalhou pelo mundo e chegou ao Brasil.  [&#8230;]<\/p>\n","protected":false},"author":7,"featured_media":6444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[],"class_list":["post-2829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conteudo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entenda a import\u00e2ncia da comunica\u00e7\u00e3o na preven\u00e7\u00e3o ao coronav\u00edrus - Exal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pontoteste.com.br\/exal\/comunicacao-na-prevencao-ao-coronavirus\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entenda a import\u00e2ncia da comunica\u00e7\u00e3o na preven\u00e7\u00e3o ao coronav\u00edrus - Exal\" \/>\n<meta property=\"og:description\" content=\"A Covid-19, doen\u00e7a causada pelo novo coronav\u00edrus que teve origem na China, se espalhou pelo mundo e chegou ao Brasil. 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